Just saw this; more on actually doing something about gender in STEM, especially, engineering:
Fewer than 3 in 10 graduates in science, technology, engineering, and mathematics are women. And barely 1 in 10 actual engineers are women. Early in a girl’s life, the toys marketed to her are usually things that don’t encourage her to enter those fields. GoldieBlox intends to change that by teaching them while they are young that these fields can be fun — and apparently epic, by the looks of this super-genius 2-minute video. Watch and learn.
Check out the video on upworthy here. Also, a previous post about it here.
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no escaping the Borg, it’s sampling everything we do and are…
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It is a strange moment in capitalism when a “pro-gender equality girl’s toy company” is fending-off against “iconoclastic-young-idiots-turned-socially-conscious-music-stars” using the tools of “the machine” they fight against together …
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thanks I caught wind of it here:
http://artsbeat.blogs.nytimes.com/2013/11/25/the-beastie-boys-fight-online-video-parody-of-girls/?hpw&rref=arts
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“After the company’s ad racked up millions of hits on YouTube, attorneys for the Beastie Boys — who have long been vocal opponents of their songs being used to sell products — accused GoldieBlox of copyright infringement.”
Check it out:http://gawker.com/startup-sues-the-beastie-boys-after-using-their-song-in-1471205978?utm_campaign=socialflow_gawker_facebook&utm_source=gawker_facebook&utm_medium=socialflow
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Oh yeah, I just heard about that on Facebook … although, it may just be a minor lawyer game.
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the beastie boys are fighting the commercial aspect of this but:
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