*Frugal and Reverse Innovations – Quo Vadis?*
by Henri Simula, Mokter Hossain and Minna Halme
*Current Science*, 10 November 2015, 109(9), 1567-1572.
*Abstract*: The concepts of frugal and reverse innovations are recent
entrants to the innovation literature. Frugal innovation conveys the
important idea of innovating under circumstances of resource scarcity.
Reverse innovation refers to another significant turn in thinking and
practice – innovations from low-income contexts can enter wealthier markets,
a major shift from the previous innovation paradigm. There are some
hallmark examples of these types of innovations but the current academic
literature is still limited. The purpose of this article is to study these
concepts and present a conceptual framework that combines underlying
drivers. We also present ideas for future research avenues.

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