If Latour were a craft-beer-brewer, his name’d be …

lrgscalemagnet-beer-will-change-the-world

… Steve Wright. Check out this innovative ANT account of craft beer tasting, now on-line, free of charge. Investigation into the flavor profiling of craft beers as well as auto-ethnographic blind beer tasting and tasting exams, this paper — and by paper, I am referring to a 277 page thesis — is replete with outstanding detail.

Also, upon even modest reflection, the teaching potential of this document is striking.

My favorite part is the explanation of language-sensory experience:

The historical construction of the contemporary language of sensory assessment supports the construction of the style guides. Once assembled into an information infrastructure the style guide is extended to act in multiple different ways: its propositions are translated into testable facts with multiple choices, it functions as a technology of material ordering and coordination, as a regulatory technology placing limits on how taste judgements can and cannot be expressed or recorded, and as a re-enactment and materialisation of individual cognitivist models of assessment.

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