Last night in the states, the NFL hosted the Super Bowl, a night when the game is watched nearly as closely by Americans as are the commercials. Surprising, to me, was that GoldieBlox, which we blogged about before and before that, was featured. It seems that that toy is really making headway and this probably marks the “beginning” for this concept.

Here’s to finally making some pro-engineering gender normativity — finally, “doing” STS out in the broader public (for example, perhaps about as much as these esteemed folks at MIT).

*PS: I finally learned to spell GoldieBlox correctly; thanks to all the viewers that let me know that I misspelled it incorrectly every time in the past entries. Mia culpa!