When discussing the notion of “mutual shaping” in the classroom, I discuss a paper by my mentor, Tom Gieryn about buildings (“what buildings do” in Soc Theory). I open lecture/discussion with the famous quote from Winston Churchill “We shape our buildings; thereafter they shape us” (from a speech in 1944 when the House of Commons was completed), which has recently been transformed and used in a rather “tough” commercial from Jeep brand (sprinkled with some blatant patriotism) here that claims:

“The things we make, make us”

Seems like “mutual shaping” makes for good advertising …