Growing up with Baudrillard, Lyotard and Luhmann as well as with Bobby Brown, White Noise and Twin Peaks it always seemed to me that the tenets of postmodern thinking are so deeply engraved into my perception that I can hardly distance myself from that. This is still evident whenever I see someone raising a point that just has the smell of modernism: “trust in the independence of science!”, “We can manage our natural resources in a rational way!” or “This is why Ukraine wants to turn towards the West!” As a well trained postmodern I cannot help myself, I have to utter at least a statement of doubt, if not disbelieve. I also never felt the need hide this well habituated scruples when it comes to modernism, as for me, feeling well aligned to a tradition from Weber and Simmel to Adorno and Luhmann the task of sociology has never been simply to understand modernity but to work on the intellectual tools to deal with the both the pleasures and the discomfort it creates.
On the other hand: raised in sociology just before the turn of the chiliad I also never experienced the playfulness that made postmodern thought so appealing to some that were trained just a decade or two earlier. It must have been liberating for someone raised to be a modern, serious sociologist in a time when quite obviously the principles of modernism were crumbling. But I never really felt the pleasure of pastiche, bricolage and of following the interwoven threads of intertextuality – for me what was most evident about the postmodern condition was the inevitable horror and the unshrinkable terror that Jean Baudrillard´s hyperrealism and David Lynch´s Blue Velvet captured so well. There it was again, the discomfort that I assumed early sociologists tried to deal with at the turn to modernity. Modernity was gone, the terror remained. For me postmodern sociology, like its modernist sibling, was damn serious.
Only that of course it was not. Diving into Cultural Studies and Semiotics, into Intertextualities and interwoven layers of denotation and connotations when I turned towards media studies I could not help it: All that emphasis on empowered readers and on the politics of pleasure that consumption offered seemed to me seemed to just cover the entrance to the limbo of our contemporary condition. The doubt about ways of the moderns — isn´t it also justified in the case of the postmoderns? If we have never been modern, have we ever been postmodern? My best guess is that we have not. We do not need to be. We need to take the achievements of both the moderns and the postmoderns serious: science, technology, politics as well as hyperrealism, simulacra and irony — without trying to be either modern or postmodern. And we are still in need on the intellectual tools to deal with both the pleasures and the discomforts that both modernism and postmodernism provided us with.
*image from: https://www.flickr.com/photos/julie_coulter/5070699614 (CC)
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